Digital Theory media consulting

Monetizing Digital Content: An Executive Event

Presented by Digital Theory Media Consulting in partnership with:

Event and Registration Details

Date: Wednesday, March 23, 2011
Time: 5:00 PM: Check In, Wine and Cheese, Networking
5:30- 8:30 PM Formal Program
Location: Goodmans LLP
333 Bay Street, Suite 3400
Toronto, Ontario M5H 2S7
Tel: 416-979-2211
Rates: Early Bird Special $160.00 ($135.00 CWC/Industry Partners)
  After Friday, March 11th, 2011 $185.00 ($160.00 CWC/Industry Partners)
HST not included

Join us for an executive program devoted exclusively to digital business models.

Despite the growth of digital platforms and audiences, content monetization remains a challenge for start-ups and incumbents alike. In this seminar, a line-up of Canadian and international experts explore the innovative business strategies that are gaining traction today. Topics include:
  • Top digital business model myths exposed
  • What Google and Apple understand about the digital content value chain that every executive needs to know
  • When Content is the Marketing: the exploding market for blended entertainment and commerce
  • A deal makers guide to digital content agreements

Space is Limited: Register Today!

Registration is online only and payment must be made by credit card in advance. Your registration will not be confirmed until Digital Theory has reviewed your application. Priority registration is reserved for senior executives.

Tickets will not be available at the door. Cancellation Policy: Our cancellation policy allows refunds up to 1 day in advance of the event, a $15 fee will apply, after which refunds will not be available. For more information please contact Meredith Gullons:

Seminar Agenda

5:00 PM CHECK IN and Wine and Cheese and Networking
5:30 PM INTRODUCTORY REMARKS by Stephanie MacKendrick, President of Canadian Women in Communications
5:35 PM Monetizing the Revolution: Digital Content Business Trends
  Kate Hanley

Kate Hanley, President of Digital Theory Media Consulting

Digital business strategist Kate Hanley presents a survey of today’s successful digital content business models including:

  • Top business models every content publisher should consider
  • Revenue Myths and Mysteries: A look behind the veil at
    Silicon Valley’s biggest players
  • Beyond display and paywalls: innovative approaches to exploiting digital platforms
Business Model Innovation at Torstar Digital
  Candice Faktor

Candice Faktor, Vice President Strategy and New Ventures, Torstar Digital

A digital media thought leader, Candice has been instrumental in the growth of Torstar Digital to over 200 employees and eight businesses. She shares key success strategies behind Torstar Digital properties and tactics for creating innovative business models including:

  • Olive Media: growing Canada’s largest premium ad network
  • Social shopping: the success story
  • Emerging revenue models and the next generation of high-growth business opportunities
7:05 PM Digital Content Deal Making: Key Legal Considerations
  Tara Parker

Tara Parker, Partner Entertainment Group, Goodmans LLP

Using examples from the world’s leading digital players including Netflix , Hulu and Apple TV, Tara Parker examines top business and legal considerations associated with digital content agreements including:

  • Planning for digital rights management;
  • Capturing monetization and revenue sharing;
  • Negotiating exclusivity geo-blocking and holdbacks;
  • Contracting models for advertisers, sponsors, content-providers.
7:50 PM Beyond Advertising: Exploiting the Branded Content Juggernaut
  Paul Kontonis

Paul Kontonis, Vice President and Group Director, Brand Content, Digitas, New York

Digital brand entertainment pioneer, Paul Kontonis provides an exclusive update on the future of advertising from the world’s largest digital agency: where new marketing models position ads as programs, brands as broadcasters and consumers as powerful distribution networks. Topics include:

  • The future of branded entertainment: distribution, content and consumer participation
  • Content syndication: Turning ads into program networks
  • Case study: Real Women of Philadelphia

Participants will come away with a new framework for leading in the digital age and tools to ready their teams and their companies for success in the digital marketplace.

Who Should Attend?

Monetizing Digital Content is designed for senior executives in the telecom, media, and technology sectors and related professionals.  

Join us for an exclusive opportunity to learn and network with colleagues across the digital ecosystem. Register today for this executive strategy event.

About Digital Theory Media Consulting

Digital Theory Programs offer executives best-in-class business intelligence and strategic insights for the digital economy. A management consulting firm specializing in the converging media, communications and technology sectors, Digital Theory provides research, business planning and policy advice to clients exploiting the digital economy. For more information about Digital Theory visit:

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