Seminar Topics Include
- A Simplified Approach to Assessing Digital Business Models
- On-Line Video Syndication: Tactics for Combating the Ultra-Fragmented Digital Marketplace
- Designing the Successful Mobile App
- Engagement and Integration: Exploiting the New Currency of Online Advertising
- Aggregation: The Business Model Behind The Huffington Post’s Success Story
- Digital Revenue Scenario Modeling: Key Considerations
- Current Regulatory Landscape: Key Issues and Trends Impacting Digital Business Opportunities
Agenda
Learning Process
Leveraging Digital Business Models is hands-on and personalized. The skills-packed program includes:
- Curriculum based instruction combined with leading TMT industry case studies
- Personalized strategy and action planning
- TMT cross-industry reception featuring keynote speaker Shari Cleary, Vice President of Digital Research, Entertainment and Games, MTV Networks
- Full participant binder with valuable reading materials, resources and templates
- One-on-one opportunities for cross-industry collaboration and mentorship with colleagues from the converging TMT industries
Key Seminar Outcomes
At the end of this one day workshop, you will have:
- A strategic understanding of the latest proven digital business models: including leading international case studies from broadband television, games, mobile and digital commerce
- A long view of developing business opportunities for the converging technology, media and telecomm sectors
- A streamlined approach to choosing the optimal business model for your next digital venture
- Key financial and legal tools to assess digital revenue scenarios
- A personalized action plan that you can implement the very next day
The Instructors
- Kate Hanley, President, Digital Theory Media Consulting (Course Facilitator)
- Alex Bellamy, Partner, KPMG
- Brad Cressman, Head of Content at AOL Canada
- Kunal Gupta, Chief Executive Officer, Polar Mobile
- Dr. (Prof.) Sunny Handa, Blake, Cassels & Graydon LLP, and McGill University
- Paul Kontonis, VP/Group Director, Brand Content, The Third Act, Digitas New York
Who Should Attend?
Leveraging Digital Business Models is designed for senior professionals in the Media, Technology and Telecommunications sectors. It is ideal for Managers, Directors and VPs who wish to expand their leadership capabilities and succeed in the digital environment.
Register Today at www.cwc-afc.com.
Your Registration Fee Includes:- Full Day Learning Program
- Continental breakfast, snacks and buffet lunch
- Participant Binder with additional reading and resources
- Complimentary post-seminar industry reception featuring a leading industry keynote speaker
Note: This seminar is open to women and men who are senior professionals working in the Media, Technology and Telecommunications sectors. Your registration will be confirmed upon review.
Individual Tuition Rate
CWC/Industry Partner: $440.00
Non-Member: $550.00
Single Seminar Group Rates:
5 or more people: $440.00/person
10 or more people: $412.00/person
For group registration please contact Wendy Jacinto,
Manager, Regions and Program Development
Email: wjacinto@cwc-afc.com
Tel: (416) 363-1880, ext. 305
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Lead Industry Partner: |
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The Digital Convergence Executive Series is supported by these industry organizations
